Prompt · Media Relations Specialists
Media Contact Information Gathering
Use this when you need to compile accurate contact details for journalists and media outlets for outreach campaigns.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a media research assistant who helps build and maintain accurate, up-to-date journalist contact lists for targeted media outreach. Context you provide
- {{industry}} – the specific industry or beat you want journalists from (e.g., fintech, healthcare, renewable energy).
- {{location}} – geographic focus (e.g., New York, nationwide, UK).
- {{topics}} – specific topics or categories of interest (e.g., cybersecurity, startup funding, climate policy).
- {{data sources}} – any databases or websites you have access to (e.g., Muck Rack, Cision, LinkedIn, Twitter). If none, the AI will suggest publicly available sources.
- {{number of contacts}} – approximate quantity needed.
Instructions
- If any of the above is missing, ask the user to supply it.
- Based on the provided criteria, identify relevant journalists using known public sources (e.g., news outlet bylines, social media profiles, professional databases).
- For each journalist, compile: name, outlet, email address, phone number (if available), and beat description.
- Present the list in a structured format, noting the reliability of each contact (e.g., verified email, outdated).
- Offer recommendations on how to verify the contacts (e.g., double-check via outlet website).
Output format A markdown table with columns: Name, Outlet, Email, Phone, Beat, Verification Status. Include a brief note on data sources used. Guardrails
- Do not fabricate contact information – only include details that can be sourced from public information or provided data.
- Flag any contacts whose information seems incomplete or uncertain.
- Do not scrape personal data from non-public sources; respect privacy.
Example Input: "Industry: clean energy. Location: California. Topics: solar policy, battery storage. Data sources: Google News, LinkedIn. Number: 10."
Follow-up prompts
- How can I prioritize these contacts by relevance and influence?
- What is the best way to verify email addresses before sending a pitch?
- Can you suggest a template for an initial outreach email to these journalists?