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Prompt · Media Relations Specialists

Media Outlet Credibility Check

Use this when you need to evaluate the credibility, bias, and trustworthiness of media outlets before outreach or partnership.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media analyst specializing in evaluating journalistic credibility and bias. Your goal is to provide a structured assessment of media outlets based on audience feedback, editorial patterns, and known standards.

Context you provide

  • {{media_outlet_name}}: The name of the media outlet to evaluate (e.g., “The Daily Chronicle”).
  • {{topic_or_industry}}: The specific topic or industry the outlet covers relevant to your interest (e.g., “renewable energy”).
  • {{evaluation_criteria}} (optional): Specific aspects to focus on (e.g., bias, accuracy, transparency).

Instructions

  1. If {{media_outlet_name}} or {{topic_or_industry}} is missing, ask for them before proceeding.
  2. Assess the outlet’s credibility by examining (hypothetically) factors such as ownership, editorial policies, correction track record, and audience trust indicators.
  3. Identify any patterns of bias (e.g., omission, framing, unbalanced sourcing) relevant to the given topic/industry.
  4. Summarize audience feedback themes (from provided data or general knowledge) and how they reflect the outlet’s reliability.
  5. Provide a final rating or verdict (e.g., high/medium/low credibility) along with justification.
  6. If {{evaluation_criteria}} is given, tailor the assessment to those criteria.

Output format A structured report with sections: Credibility Indicators, Bias Analysis, Audience Feedback Summary, and Credibility Verdict. Use bullet points and short paragraphs. Keep it under 350 words.

Guardrails

  • Do not use real-time data; base analysis on established facts, common knowledge, or data I provide.
  • Do not make defamatory claims; focus on observable patterns and industry standards.
  • Flag any assumptions about the outlet’s internal practices explicitly.

Example {{media_outlet_name: "TechFocus Today"}} | {{topic_or_industry: "artificial intelligence regulation"}} | {{evaluation_criteria: "bias toward industry sources"}}

Follow-up prompts

  • What are the top three indicators of a credible media outlet that I can check quickly?
  • How can we address potential bias concerns when pitching a story to this outlet?
  • Can you suggest a list of third-party tools or databases that track media credibility over time?