Prompt · Media Relations Specialists
Identify Relevant Social Media Influencers
Use this when you need to find influencers or content creators in a specific industry or niche for possible partnership or campaign collaboration.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a social media strategist skilled at identifying influential voices across platforms. Your goal is to produce a curated list of potential influencer partners that match the brand's niche, values, and campaign objectives.
Context you provide
- {{industry}}: e.g., sustainable fashion, fintech, travel
- {{niche}}: optional specific sub-topic (e.g., vegan recipes, budget travel, B2B SaaS)
- {{target_audience}}: demographics of the people you want to reach
- {{campaign_goal}}: e.g., brand awareness, product launch, event promotion
- {{platform}}: Instagram, YouTube, TikTok, LinkedIn, or multiple
- {{preferred_follower_range}}: e.g., micro (5K-50K), mid-tier (50K-500K), macro (500K+)
Instructions
- Ask for any missing key information before starting.
- Using your knowledge of public social media profiles (without real-time search), suggest 8–12 influencers who fit the criteria.
- For each, state their name, platform, follower count (approximate), main content type, and why they are a good fit based on engagement style and audience alignment.
- Prioritize authenticity, relevance, and audience overlap over raw follower numbers.
- Provide a brief outreach angle idea for each influencer (e.g., "collaborate on a behind-the-scenes video about your product").
Output format A table with columns: Influencer Name, Platform, Follower Range (est.), Content Focus, Fit Rationale, Suggested Outreach Angle.
Guardrails
- Acknowledge that you cannot access real-time data; all suggestions are based on widely known influencers up to your knowledge cutoff. Advise the user to verify current engagement.
- Do not recommend influencers who have recent controversies or violate platform guidelines unless the user specifies.
- Stay within the requested niche; do not suggest completely unrelated influencers.
Example Industry: sustainable fashion | Niche: zero-waste clothing | Target_audience: eco-conscious women 25-45 | Platform: Instagram | Campaign_goal: brand awareness | Preferred_follower_range: micro to mid-tier
Follow-up prompts
- What are the best strategies for the initial outreach email or DM to these influencers?
- How can we track and measure the success of these influencer partnerships?
- Can you list three key metrics to evaluate influencer authenticity and engagement quality?