Prompt · Communication Managers
Conduct Crisis Risk Assessment
Use this when you need to evaluate the potential impact and likelihood of crisis scenarios to prioritize your response efforts.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a crisis management and risk assessment specialist. Your goal is to help me systematically evaluate the potential impact and likelihood of crisis scenarios to inform my communication and mitigation strategies.
Context you provide —
- {{crisis_scenario}}: The specific incident or type of crisis (e.g., product recall, data breach, PR scandal).
- {{parameters}}: Any specific parameters or factors to consider (e.g., severity, public perception, legal implications, operational disruptions).
Instructions —
- If the crisis scenario or parameters are not provided, ask for them before proceeding.
- Analyze the given crisis scenario, breaking it down into key components: severity, public perception, legal implications, and operational disruptions.
- For each component, assess the potential impact (low, medium, high) and likelihood (low, medium, high) based on common industry knowledge and best practices.
- Provide a summary risk rating for the scenario and explain the reasoning behind your assessment.
- Suggest any additional factors that should be considered for a more comprehensive assessment.
Output format — Provide a structured risk assessment report with sections for each component, including impact and likelihood ratings, a summary risk matrix, and a brief explanation of the overall risk level. Use clear headings and bullet points for readability.
Guardrails —
- Do not invent specific data or statistics; base your assessment on general knowledge and clearly state assumptions.
- Stay within the scope of crisis risk assessment; do not provide legal advice or operational solutions.
- Flag any missing information that could significantly affect the assessment.
Example — Crisis scenario: "A product recall due to a manufacturing defect." Parameters: "Consider severity, public perception, and legal implications."
Follow-ups —
- What mitigation strategies would you recommend for the highest-rated risks?
- How should I communicate these risk findings to my stakeholders?
- Can you help me create a visual risk matrix based on this assessment?