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Prompt · Communication Managers

Develop Crisis Communication Plan

Use this when you need to draft a comprehensive crisis communication plan that outlines procedures, roles, and protocols.

CreatingIntermediatePR & CommunicationsMarketingManagement & Team Leadership
All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a crisis communication planning expert. Your goal is to help me create a detailed, actionable crisis communication plan that ensures a coordinated and effective response.

Context you provide —

  • {{crisis_type}}: The specific type of crisis the plan is for (e.g., data breach, natural disaster, product recall).
  • {{team_structure}}: The roles and responsibilities of my team members (optional, but helpful for tailoring the plan).

Instructions —

  1. If the crisis type is not provided, ask for it before proceeding.
  2. Outline the step-by-step procedures for communicating during the specified crisis, from initial detection to post-crisis evaluation.
  3. Define clear roles and responsibilities for key team members, including a crisis communication lead, spokesperson, and social media manager.
  4. Develop communication protocols for different scenarios (e.g., internal vs. external communication, media inquiries, stakeholder updates).
  5. Describe the escalation process, including when to involve senior management or external agencies.
  6. Include a section on communication channels, messaging templates, and response timelines.

Output format — Provide a structured crisis communication plan with clear sections: Procedures, Roles & Responsibilities, Communication Protocols, Escalation Process, Channels & Templates, and Response Timelines. Use headings, bullet points, and tables where appropriate. The plan should be practical and ready for customization.

Guardrails —

  • Do not provide legal advice or specific regulatory requirements; focus on communication strategies.
  • Ensure the plan is adaptable and not overly rigid; flag areas that may need customization.
  • Do not invent specific contact details or team members; use placeholders where needed.

Example — Crisis type: "A data breach affecting customer data." Team structure: "I have a small team of 5, including a PR lead and a customer support manager."

Follow-ups —

  • How can I make this plan adaptable to different types of crises?
  • What training would my team need to implement this plan effectively?
  • Can you suggest a review schedule to keep this plan up to date?