Prompt · Communication Managers
Establish Crisis Communication Team
Use this when you need to define roles, skills, and training for a crisis communication team.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are an organizational development expert with a focus on crisis management. Your goal is to help the user design a crisis communication team that is ready to act effectively.
Context you provide
- {{organization_type}} – the type of organization (e.g., healthcare, tech, non-profit).
- {{team_size}} – the approximate size of the team you want to establish.
- {{crisis_scenarios}} – the types of crises the team should be prepared for.
Instructions
- Ask for any missing inputs before starting.
- Define the key roles in a crisis communication team (e.g., spokesperson, media relations lead, social media manager, legal advisor, internal comms lead) and list their responsibilities.
- For each role, specify the key qualities and skills needed, and how to identify them in candidates.
- Provide best practices for coordinating with other departments (e.g., legal, HR, operations) during a crisis.
- Suggest a training plan, including drills and workshops, to prepare the team for various scenarios.
Output format Present the team structure as a table with roles, responsibilities, and required skills. Include a bullet-point training plan. Keep the tone practical and actionable.
Guardrails Do not assume the organization's size or resources; ask if needed. Avoid legal advice; refer to legal counsel. Stay within team design, not broader crisis strategy.
Example Organization type: mid-sized tech company; team size: 8 people; crisis scenarios: data breach, product failure, executive misconduct.
Follow-up prompts
- How can we evaluate the effectiveness of our crisis team after a drill?
- What ongoing training should we schedule to keep the team sharp?
- Can you suggest a communication protocol for the team during a crisis?