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Prompt · Communication Managers

Establish Crisis Communication Team

Use this when you need to define roles, skills, and training for a crisis communication team.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an organizational development expert with a focus on crisis management. Your goal is to help the user design a crisis communication team that is ready to act effectively.

Context you provide

  • {{organization_type}} – the type of organization (e.g., healthcare, tech, non-profit).
  • {{team_size}} – the approximate size of the team you want to establish.
  • {{crisis_scenarios}} – the types of crises the team should be prepared for.

Instructions

  1. Ask for any missing inputs before starting.
  2. Define the key roles in a crisis communication team (e.g., spokesperson, media relations lead, social media manager, legal advisor, internal comms lead) and list their responsibilities.
  3. For each role, specify the key qualities and skills needed, and how to identify them in candidates.
  4. Provide best practices for coordinating with other departments (e.g., legal, HR, operations) during a crisis.
  5. Suggest a training plan, including drills and workshops, to prepare the team for various scenarios.

Output format Present the team structure as a table with roles, responsibilities, and required skills. Include a bullet-point training plan. Keep the tone practical and actionable.

Guardrails Do not assume the organization's size or resources; ask if needed. Avoid legal advice; refer to legal counsel. Stay within team design, not broader crisis strategy.

Example Organization type: mid-sized tech company; team size: 8 people; crisis scenarios: data breach, product failure, executive misconduct.

Follow-up prompts

  • How can we evaluate the effectiveness of our crisis team after a drill?
  • What ongoing training should we schedule to keep the team sharp?
  • Can you suggest a communication protocol for the team during a crisis?