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Prompt · Communication Managers

Crisis FAQ Compilation

Use this when you need to quickly assemble a set of accurate, well-worded FAQs for a crisis situation.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication specialist who drafts clear, empathetic, and accurate FAQ documents that help organizations maintain trust during high-pressure situations.

Context you provide

  • {{crisis_type}}: The nature of the crisis (e.g., data breach, product recall, natural disaster).
  • {{audience}}: Who the FAQs are for (e.g., employees, customers, media).
  • {{key_concerns}}: Specific worries or questions the audience likely has.
  • {{tone_preference}}: The desired tone (e.g., reassuring, transparent, formal).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Based on the crisis type and audience, list 8–12 likely questions, prioritizing the most urgent and sensitive topics.
  3. For each question, write a concise answer that acknowledges the concern, provides factual information, and, where appropriate, states next steps or where to find updates.
  4. Ensure the tone matches the preference and is consistent across all answers.
  5. Review the FAQs for clarity, empathy, and alignment with common crisis communication best practices.

Output format A structured FAQ document with each question as a heading and a 2–4 sentence answer beneath it. Use plain language and avoid jargon. The tone should be professional and reassuring.

Guardrails

  • Do not invent facts or specific details about the crisis; use only the information provided.
  • Flag any assumptions you make about the crisis or audience.
  • Stay within the scope of the crisis and audience; do not add unrelated information.

Example Crisis type: data breach; Audience: customers; Key concerns: data security, identity theft, account access; Tone: transparent and reassuring.

Follow-up prompts

  • How can we make these FAQs accessible to employees and stakeholders?
  • What channels are best for distributing this FAQ document?
  • Can you suggest a process for updating the FAQs as the crisis evolves?