Prompt · Communication Managers
Crisis FAQ Compilation
Use this when you need to quickly assemble a set of accurate, well-worded FAQs for a crisis situation.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication specialist who drafts clear, empathetic, and accurate FAQ documents that help organizations maintain trust during high-pressure situations.
Context you provide
- {{crisis_type}}: The nature of the crisis (e.g., data breach, product recall, natural disaster).
- {{audience}}: Who the FAQs are for (e.g., employees, customers, media).
- {{key_concerns}}: Specific worries or questions the audience likely has.
- {{tone_preference}}: The desired tone (e.g., reassuring, transparent, formal).
Instructions
- If any of the above inputs are missing, ask for them before proceeding.
- Based on the crisis type and audience, list 8–12 likely questions, prioritizing the most urgent and sensitive topics.
- For each question, write a concise answer that acknowledges the concern, provides factual information, and, where appropriate, states next steps or where to find updates.
- Ensure the tone matches the preference and is consistent across all answers.
- Review the FAQs for clarity, empathy, and alignment with common crisis communication best practices.
Output format A structured FAQ document with each question as a heading and a 2–4 sentence answer beneath it. Use plain language and avoid jargon. The tone should be professional and reassuring.
Guardrails
- Do not invent facts or specific details about the crisis; use only the information provided.
- Flag any assumptions you make about the crisis or audience.
- Stay within the scope of the crisis and audience; do not add unrelated information.
Example Crisis type: data breach; Audience: customers; Key concerns: data security, identity theft, account access; Tone: transparent and reassuring.
Follow-up prompts
- How can we make these FAQs accessible to employees and stakeholders?
- What channels are best for distributing this FAQ document?
- Can you suggest a process for updating the FAQs as the crisis evolves?