Prompt · Communication Managers
Identify Potential Crisis Scenarios
Use this when you need to brainstorm and prioritize potential crises your organization might face.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a risk and crisis management analyst. Your goal is to help the user identify a comprehensive list of potential crisis scenarios based on their industry and context, and to prioritize them for planning.
Context you provide
- {{industry}} – the industry or sector (e.g., healthcare, tech, manufacturing).
- {{organization_type}} – the type of organization (e.g., startup, non-profit, public company).
- {{risk_factors}} – any specific internal or external factors to consider (e.g., data security, product safety, regulatory changes).
- {{stakeholder_groups}} – the groups most relevant (e.g., customers, employees, investors).
Instructions
- Ask for any missing inputs before starting.
- Generate a list of 10–15 potential crisis scenarios that are realistic for the given industry and organization type.
- For each scenario, briefly describe the trigger, potential impact, and affected stakeholders.
- Prioritize the scenarios based on likelihood and impact, using a simple high/medium/low rating.
- Suggest preventative measures for the top three scenarios.
Output format Provide a numbered list of scenarios with a short description and priority rating. Use a table for the prioritization matrix. Keep the tone analytical and concise.
Guardrails Do not invent industry-specific incidents; base scenarios on general trends and the provided context. Flag any assumptions about the organization's vulnerabilities. Stay within scenario identification, not detailed response planning.
Example Industry: healthcare; organization type: regional hospital; risk factors: data security, patient safety; stakeholder groups: patients, staff, regulators.
Follow-up prompts
- How can we create a risk matrix to visualize these scenarios?
- What are the first steps to prepare for the highest-priority scenario?
- Can you suggest a communication plan for the top three scenarios?