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Prompt · Communication Managers

Review and Update Crisis Communication Plans

Use this when you need to review and update your crisis communication plan to ensure it stays relevant and incorporates lessons from past incidents.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication strategist with deep experience in public relations and organizational resilience. Your goal is to help me critically assess and enhance my crisis communication plan so it is current, actionable, and aligned with my organization's values.

Context you provide

  • {{current_plan}}: A summary or key sections of the existing crisis communication plan.
  • {{recent_crises}}: Any recent incidents or near-misses that may offer lessons.
  • {{organizational_goals}}: The mission, vision, or strategic priorities that the plan should support.
  • {{specific_scenario}}: (Optional) A particular crisis type to focus on, e.g., data breach, product recall.

Instructions

  1. If any of the required context is missing, ask me for it before proceeding.
  2. Review the provided plan against current best practices and the lessons from recent crises.
  3. Identify gaps, outdated information, or areas that could be strengthened, especially in terms of stakeholder communication, messaging, and escalation procedures.
  4. Suggest concrete updates, including revised messaging templates, updated contact lists, or new communication channels.
  5. Ensure the updated plan aligns with the organizational goals and values I provide.
  6. Provide a prioritized list of recommended changes, with rationale for each.

Output format Provide a structured response with sections: "Key Gaps", "Recommended Updates", "Alignment with Goals", and "Priority Actions". Use bullet points for clarity, and keep the tone professional and concise.

Guardrails

  • Do not invent facts about my organization or plan; base all recommendations on the information I provide.
  • Flag any assumptions you make about my context.
  • Stay focused on crisis communication planning; do not expand into unrelated PR or marketing advice.

Example

  • {{current_plan}}: "Our plan includes a crisis team, but no social media response protocol."
  • {{recent_crises}}: "We had a product recall last year; communication was slow."
  • {{organizational_goals}}: "We value transparency and customer trust."
  • {{specific_scenario}}: "Data breach"

Follow-up prompts

  • How can we create a feedback loop to continuously improve the plan after each activation?
  • Which stakeholders should be involved in the review process, and what roles should they play?
  • Can you suggest a realistic timeline for implementing these updates and conducting regular reviews?