Crisis Communications Manager: The All-in-One AI Plugin

Skills for crisis communications managers 17

• crisis communication strategistBuilds the full plan: monitoring, messaging, stakeholders, training, recovery. Example: a 90-day reputation recovery roadmap after a supply chain scare.
• crisis comms strategistRuns an active crisis end to end: statements, key messages, media training, simulations. Example: drafting a first response within the hour.
• brand crisis response managerDetects brand issues, scores severity, drafts statements, guides recovery. Example: rating a viral complaint surge as medium and writing the reply.
• media relations reporting assistantTurns coverage and social data into sentiment, trend and competitor reports. Example: a weekly media report for the leadership team.
• digital crisis management assistantMonitors digital channels, drafts responses, moderates comments, runs simulations. Example: replying to a backlash wave on Instagram and TikTok.
• social listening and sentiment analystAnalyzes social conversations for sentiment, crisis signals and influencer fit. Example: spotting a complaint spike before it reaches the news.

Plus a start-here assistant, the prompt library and the app builder, and for members the daily brief.

Ready-made prompts 83

• Media Monitoring5 prompts, like Analyze Competitor Crisis Responses
• Public Relations Strategy22 prompts, like Community Outreach Strategy
• Rumor and Misinformation Management17 prompts, like Scan Social Media for Rumors and Misinformation
• Data Privacy and Security17 prompts, like Monitor Social Media for Data Breach Threats
• Community Outreach and Engagement22 prompts, like Building Local Business Partnerships

Apps you can build with AI 3

• Media monitoring briefsBuild small, sourced coverage briefs each morning so you walk into standup knowing what actually ran. Demo included.
• Communications response bottleneck optimizerCut avoidable delay in approvals and drafting while keeping every statement factually solid. Demo included.
• Media interview commitment ledgerTrack what each spokesperson promised on air so nothing said in an interview gets forgotten. Demo included.

AI agents 12

In the download. An agent runs a whole recurring task for you, step by step, and asks you before anything important. Ask your AI: "Run the Press Inquiry Coordination Agent". Each one also has a guided set-up with sample data on its page.

• Press Inquiry Coordination AgentAccurate, approved press responses before the journalist's deadline.
• Crisis Information Verification AgentA verified-facts brief that leadership can trust minute by minute.
• Media Correction Evidence AgentCorrection requests that are justified and precise.
• Crisis Holding Statement Readiness AgentMake every crisis scenario have a current, approved holding statement with reachable approvers.
• Crisis Drill Scenario AgentRun an adaptive drill that finds specific gaps in the crisis plan and proposes fixes.
• Spokesperson Q&A Preparation AgentGive the spokesperson a tested briefing with likely hard questions and fact-checked answers.
• Rumor Tracking and Fact Sheet AgentGive the manager a verified fact sheet and a clear view of how far the rumor has spread.
• Employee Crisis Update Cadence AgentKeep employees informed on a steady schedule with updates that match the public statement.
• Fake Account and Impersonation Takedown AgentGet impersonating accounts removed and track each case until the outcome is known.
• Message Consistency Audit AgentMake every channel say the same thing, matching the latest approved facts.
• Post-Crisis Review AgentProduce a verified incident timeline, a gap analysis and proposed plan changes within two weeks.
• Crisis Contact Tree Verification AgentHave every contact on the emergency tree confirmed within the quarter, with no outdated entries.

Connections (MCP servers) 12

A guide in the download. A connection lets your AI work in an app you already use. You add only the ones you use: ask your AI "Which apps can you connect to?" and follow the steps on each connection's page.

• Google Search MCP server (AceDataCloud)Lets your AI run Google searches for web, images, news, videos, places and maps, and hand you the results. No install needed.
• Veezee MCP serverLets your AI look up LinkedIn, Reddit and X profiles, companies, posts and search results for you. Official. No install needed.
• Twitter MCP server (Twikit)Lets your AI search Twitter and read your home timeline, then sum it up for you.
• Bing Search MCP serverLets your AI search the web, news, and images through Microsoft Bing while you chat.
• Brave Search MCP serverLets your AI search the web, news, images, and places through Brave Search.
• Macrocosmos social media MCP serverLets your AI pull live X and Reddit posts by keyword, user, or date, and collect bigger datasets over time. Official.
• Google News MCP serverLets your AI search Google News for headlines, stories and topics, sorted into simple categories. No install needed.
• Overtone News MCP serverLets your AI pull live news on any topic and tell you the mood, spikes, and shifting stories behind the headlines.
• OpenAI Web Search MCP serverLets your AI search the web for fresh information and reason through the results before answering.
• Twitter MCP serverLets your AI read your Twitter timeline, search hashtags, send DMs, and post or delete tweets for you.
• ScrapeBadger MCP serverLets your AI look up Twitter/X profiles, tweets, followers, trends, lists and communities for you.
• New York Times search MCP serverLets your AI search recent New York Times articles by keyword and bring back titles, summaries and links.

Your Grok Bot team 12

• Crisis Management Playbook BuilderPlans, executes, and evaluates crisis communication and customer success strategies.
• Public RelationsHelp you earn press coverage through journalist pitching and media strategy.
• Communication Excellence CoachReview drafts, calibrate tone, roleplay conversations, and improve presentations using proven frameworks.
• Internal Comms CommunityDrafts internal company communications using your organization's preferred formats and guidelines.
• Apify Brand Reputation MonitoringScrape reviews, ratings, and brand mentions from multiple platforms via Apify Actors.
• News Sentiment EngineAggregate RSS news and analyze sentiment with Claude.
• Screen Adverse MediaScreen people or organisations for adverse media, PEP status, and sanctions exposure.
• Social Media CopywriterTurns podcast episodes into platform-native social posts for The Build Podcast. Interview once per episode, never repeats. Drafts only. Reports exact
• Incident ResponderAssess severity, stabilize systems, coordinate communication, and produce blameless post-incident reports.
• Ceo AdvisorProvide executive leadership guidance for strategic decisions, board preparation, and stakeholder management.
• Crisis Communication StrategistBuilds and runs your crisis communication strategy, from monitoring to recovery.
• Data Privacy Crisis Communications AssistantPrepares and guides crisis communications teams through data privacy incidents.